Implementing effective Search Engine Optimisation (SEO) practices on your allied health website forms an important part of online marketing for your practice. However, while your rankings on the Search Engine Results Pages (SERPs) might be the most direct way to gauge your success, there are many other factors that you need to take into consideration.

In this post, we’ll talk about some of the other key metrics that you can track to achieve a more holistic overview of its SEO performance.

7 Metrics to Measure SEO Performance on your Practice Website

1. Keyword Rankings

As we mentioned in the introduction, search engine rankings aren’t the only way to evaluate your practice website’s SEO performance, although they are important. Another way to measure performance is to see how your site ranks for certain keywords, and then monitor these rankings over time. If you do not start to see results, it’s likely that you aren’t targeting the right keywords.

2. Backlinks

Backlinks are the number of links that you have pointing to your site from other sites. This is important because it shows how trusted your website is, as more backlinks show that it is a trustworthy source of information.

The quality of your backlinks is important here as well, as search engines can also pick up on low-quality links.

3. Organic Traffic

Organic traffic is a key indicator of your online marketing efforts, as it shows that you have managed to attract people to your site without them clicking on an ad. This is important as it means that your site is optimised correctly and driving traffic without you having to turn to paid strategies, although these do have their place.  

4. Domain Authority (DA)

DA is a measure of your website’s authority compared to all other websites in the world. The higher this measure is, the more authority your site holds. For example, Wikipedia has a domain authority score of 98, while Google is 100. You can measure the rating using a free SEO tool.

Not all websites are considered as trustworthy as others. Working on improving organic traffic, keyword rankings, time on page, and bounce rate among other things provides Google with signals that raise your rating.

5. Domain Rating (DR)

Domain Rating is similar to DA, except that it’s a score allocated by Ahrefs, which is one of the most well-known paid SEO tools available.

Like DA, DR is an algorithmic rating that assesses your websites backlink profile and scores it from there. The higher the rating, the more authority your website has.

6. Time on Page

Driving traffic to your practice website is important, but where SEO performance truly comes into play is whether people are actually engaging with the content on it. You can see how interested people are in your business, and how effective your website is, by tracking the time spent on each page. This will give you an idea of what content people are interested in, and where you can focus your efforts to improve it.

7. Bounce Rate

Following on from the point above, a high bounce rate means that people looked at your page and decided that it wasn’t relevant to their search. Or, they couldn’t find their way around or what they were looking for, so they went elsewhere. By tracking your bounce rate, you can start to see how effective your website pages are at engaging your users and make appropriate content or design changes as necessary.

Final Thoughts

In the article above, we have discussed seven key metrics to track to measure the SEO performance of your practice website.

By taking all of these factors into account, you will get a comprehensive overview of the success of your SEO efforts and can make more considered decisions when it comes to investing in search engine marketing (SEM).

In addition to managing your online marketing efforts, an online injury management system is an important element of managing your practice online. Get in touch with us to start a free 14-day trial and find out more.